From Positioning to Revenue: end-to-end GTM for early-stage tech & IT services.
If you’re still leading most of the sales and GTM decisions, you already know this: the product is strong; the GTM system isn’t.
Agencies run campaigns without understanding your product deeply.
What this looks like day-to-day:
Slack pings, sales calls, demos, product roadmap decisions, agency reviews… and GTM sits as a half-built system in your head.
We work with founders at this exact moment: when the product is ready to scale, but GTM is still running on hustle.
There's a Better Way: The GTM Playroom
When we say GTM, we’re not talking about a buzzword.
We mean your entire sales + marketing + revenue system: how you position, who you target, how you sell, and how all of that turns into predictable revenue.
GTM Playroom is where we take that system out of your head, test the right plays, and turn it into a simple, repeatable system your team can actually run.
GTM Playroom replaces:
Random campaigns, cold outreach blasts, and generic content calendars.
Founder-only selling and “I’ll jump in on this deal to close it.”
A fuzzy ICP and a pitch that changes every sales call.
No RevOps, no forecasting – just gut and spreadsheets.
With:
✓
Clear ICP and tight segmentation.
✓
A narrative that’s consistent across sales, decks, and website.
✓
GTM motions designed around your stage and sales model.
✓
A pipeline and RevOps layer you can actually trust.
The 6 GTM Building Blocks We Install in the Playroom
We build GTM as a connected system across six layers:
Narrative & Positioning
Positioning, message house, and offers – one story across sales calls, decks, and your website.
ICP Intelligence
Customer interviews, buyer triggers, and deal data so we know exactly who to win and how.
GTM Motions
Founder-led, outbound, PLG, partner-led – we design the motions and plays that match your stage and sales model.
Pipeline Engine
Sequences, touchpoints, cadences, SDR playbooks – so pipeline is repeatable, not lucky.
RevOps & Dashboards
CRM setup, stages, metrics, and dashboards – so GTM becomes legible and coachable, not a black box.
GTM Rhythm & Experiments
Your weekly GTM heartbeat: reviews, experiment logs, and decisions.
A lightweight operating system so tests don’t die in Notion, and learnings turn into compounding growth
Start with a Health Check Up. Then Choose Your GTM Play.
Whether you’re fixing the story or building a pipeline engine, every engagement starts with a free GTM Health Check Up.
GTM Health Check Up
Before we touch your deck, website or campaigns, we first sit with where you are today.
Product & current pipeline: what sells, who buys, how deals really happen.
Website, deck, founder + company LinkedIn: what story you’re telling (or not).
Existing GTM experiments: what you’ve tried, what worked, what quietly died.
You get a simple “here’s where you are” and a view of what to focus on over the next 30-60-90 days.
No jargon. No big presentations. Just an honest picture and a practical next step.
CURRENT REALITY
NEXT 30-60-90 DAYS
GTM Sprint
Outcomes:
- ICP clarity and priority segments
- Positioning + full message house your team can actually use
- Offer stack, value props, and baseline pitch flow
- First channel bets + lightweight GTM roadmap
- Review of current pipeline and what realistically moves the needle
Think of this as tightening the foundation before we build the GTM engine on top..
GTM Engine Build
Outcomes:
- ICP clarity + sharpened positioning for scale
- Defined sales motions, scripts, and conversion paths
- Outbound engine (sequences, cadences, and touchpoints)
- Content pillars that reinforce your GTM motion
- CRM stages, dashboards, and RevOps structure
- Weekly GTM working sessions to keep the plan alive
Designed as “build + embed” — where systems, scripts, ops, and rhythm all come together.
Fractional GTM Leadership
Outcomes:
- Part-time GTM leader (CMO / Head of GTM) plugged into your team
- Weekly working sessions across brand, pipeline, channels & revenue
- Revenue rhythm, reviews, and governance
- Hiring + onboarding for SDRs, AEs, marketers, and RevOps support
- Coaching your GTM team to think like owners, not task executors
- Alignment across founders, sales, marketing & agencies
You get a thinking partner who will tell you what not to do, not just add more to the list.
GTM Playroom- The À La Carte Menu
For when the direction is right, but you need experts to turn it into decks, content, plays, training and systems. Pick what you need, one project at a time.
Narrative Decks & Core Story
For founders who are done with feature-dump slides.
- Sales + investor decks built around a clear, simple story.
- Flows that move people from “interesting” → “I get it” → “what’s next?”
- One narrative your whole team can use in any room.
Website, Landing Pages & Content Engine
For when your site looks okay but doesn’t really sell.
- Homepage + key pages rewritten around your ICP and offers.
- Focused landing pages for campaigns, niches or services.
- A simple content plan (blogs, posts, emails) that supports your GTM plays, not random “thought leadership”.
ABM Plays & Campaign Design
For founders who know who they want, but not how to go after them.
- ABM strategy: ICP segments, target account lists and key decision-makers inside each account.
- Personalised content and assets Micro case studies, one pager specific to the industry, Landing pages or micro sites and more
Sales Playbooks & Enablement
For teams where every rep is “doing their own thing”.
- Clear outbound + follow-up playbooks for SDRs and AEs.
- Email scripts, talk tracks, objection handles and battlecards.
- Case studies and one-pagers that are short enough to be used.
Sales Training with Zohort
For early GTM teams that need skills, not just scripts.
- SDR / BDR ramp-up powered by Zohort – Fundamentals of B2B SaaS Sales.
- Live coaching on prospecting, qualification, discovery and next steps.
- Practical exercises using your own ICP, offers and sequences.
RevOps, Dashboards & Hiring Spine
For founders who want clean data and the right people running the system.
- RevOps strategy: stages, fields and processes that match how you actually sell.
- Simple dashboards for founders: pipeline, conversion, source-of-truth reports.
- Tech sales hiring support for IT services & SaaS – SDR, AE, AM and CSM profiles across the sales cycle.
What Happens When GTM Moves Out of the Founder’s Head?
A few snapshots from teams that shifted from gut-led growth to a simple, shared GTM system.
Early-stage AI & IT services company: Tightened their ICP, rewrote the story, and ran focused outbound + ABM plays. More right-fit conversations, fewer “nice chat, wrong customer” calls.
B2B SaaS product: Story & ICP Reset plus new home/offer pages built for their real ICP. Along with this activated blogs and designed ICP specific landing page.
The site now works like a proper sales asset.
Tech services firm: defined sales motions, added simple playbooks, and cleaned up RevOps with one GTM dashboard.
Founders get a clear view of pipeline and deals move from “good conversation” to “signed” much faster.
Who This Is Best For
What this looks like day-to-day:
Founders don’t need more noise. They need clarity, a system, and a GTM partner who speaks product, sales, and revenue at the same time.
– GTM Playroom
Your Product Is Ready. Now Build the GTM Engine That Can Scale It.
Book Your GTM Diagnostic
Fill this in and we'll come prepared. No generic pitch – just a sharp look at your GTM reality.
What you'll leave the call with:
- A clear view of which GTM layer is breaking (ICP, narrative, motions, pipeline, or RevOps).
- 3–5 specific recommendations you can implement with or without us.
- A sense of whether a Sprint, Engine Build, or Fractional GTM is the right fit.